![]() ![]() I work hard to make sure that they are unobtrusive, and I spend a fair bit of time communicating with companies to make ad deals. I go through a lot to put those ads there. ![]() Imagine my indignation when I realized that the “EasyList + EasyElement” filter for AdBlock (one of the most popular filter subscriptions) was automatically blocking the 125×125 ads in my sidebar. AdBlock only came into existence because of the annoying ads, the ones that give online advertising a bad name. They benefit the site, the advertiser, and ideally the reader. Those ads, the reasonable ones, are the way ads should be. There are some ads that just sit there quietly, promoting a product that I don’t mind being shown. ![]() I don’t like the flashing “Click here for a free iPod” ads any more than anyone else, but not all ads are like them. Why? Because the ads pay for the sites that produce free content for my consumption. However, I don’t blanket-block ads like many people do. I use it selectively, to remove ads that I find offensive or that hinder my use of a site too much. the ones that float over content or play audio), or you can install a filter subscription that will automatically block any ads that fit the extensive criteria. You can selectively kill ads that are so annoying that you can’t stand them (e.g. One of Firefox’s more popular extensions is AdBlock Plus, an add-on that can stop ads from showing as you browse the web.
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